First of all FULLCOUNT is a fashion brand complete with fashion shows and photoshoots. Now let me say they make some fine jeans that would make any denim purist wake up sweating indigo. Part of it comes from the fact that founder-owner Mikiharu Tsujita (humbly self-introduced as Miki) is well versed in denim.
We sat down for tea last week in New York where I showed him the book, “History of Japan Jeans.” While flipping through it he points out various veterans he’s worked with (some he calls masters) over the years. He begins to tell stories. The one I found especially interesting is about the company he forged with sweat and tears.
